Jason Pawloski

Jason spent two decades as a digital technology and commerce leader at global brands. At his final stop, he led global digital at Masimo — home to the Masimo health business and Sound United audio brands, including Bowers & Wilkins, Denon, and Marantz. Prior to that, he held executive roles at EastPoint Sports, Escalade Sports, and Haworth. Early in his career, Jason built and led direct-to-consumer technology and experience at Wolverine Worldwide, across 12 global footwear brands including Merrell, Saucony, and Sperry.

Across each role, Jason entered a situation where business value was uncaptured, then built the strategy, operating system, infrastructure, and team to capture it — ultimately leaving behind durable capability and business performance.

Jason has worked as a Fractional Chief Digital Officer, interim executive, and digital growth consultant for brands such as Turtle Fur, Eyemart Express, Hard Rock International, and Rifle Paper Co.

He then co-founded, scaled, and exited Arcadia Digital, a digital commerce agency whose innovative model delivered outsized eCommerce results for brands such as Superfeet, Xero Shoes, Fleet Farm, Club Pilates, and more.

As both an independent consultant and agency founder, Jason parachuted into brands, assessed their unique situation, then developed and executed strategies to stand up demand engines, modernize infrastructure, and give leadership teams a clear operating model.

Jason's entrepreneurial experience taught him as much about building a business as running one. Today, through Baywood Ventures, Jason is actively pursuing opportunities to acquire, build, and lead high-potential businesses through ownership, operating partnerships, or executive leadership roles. He also selectively advises owners, boards, CEOs, investors, and teams navigating periods of growth and transformation.

Drawn from twenty-five years in the operator's chair, The eCommerce Growth Gap uses eCommerce as the lens to explore a broader challenge facing modern businesses: what causes the gap between performance and potential, and how leadership teams build operating models that turn strategy into predictable growth and lasting enterprise value.

While written through the lens of digital commerce, the framework is fundamentally based on Jason's philosophy about leadership alignment, operating systems, and building disciplined organizations that compound enterprise value.

Published in 2026, it quickly reached #1 on Amazon in multiple categories.

Jason was born and raised in Grand Rapids, Michigan, where he still lives with his wife and three children. Outside of work he's focused on his family, chasing scratch golf, searching for master angler trophy fish, and staying fit.

As those who know him often joke, Jason has no casual interests.